According to Human-Oriented Technology Lab and a study conducted by Gitte Lindgaard, Gary Fernandes, Cathy Dudek & J. Brown website designers have only 50 milli seconds, less than 1 second, to get the attention of a viewer. They conducted three studies and found each time that visual appeal ratings could be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression.
Axel Buchner at the Heinrich-Heine University, Institute for Experiential Psychology, in Düsseldorf, Germany found that dark text on a light background consistently outperformed retention over light text on dark background. The higher the contract the better people could retain the information they were presented with.
Mr. Buchner also found that this is true regardless of the color combination used. However a study by Mariam Adawiah Dzulkifli and Muhammad Faiz Mustafar found that different colors do influence people’s emotional state. Greene, Bell, and Boyer (21), demonstrated in their studies that warm types of colors such as yellow, red and orange have a greater effect on attention compared to the cool type of colors like brown and gray.
Lloyd-Jones and Nakabayashi (31), carried out a study on the effects of color on object identification and memorization, and found out that there were differences in memory performance in object-color spatial integration and object spatial separation.
Two hundred and thirteen undergraduate students from the University of Kent were involved in the study. All participants were non color-blind. The study found colored object with non-colored background have better memory retention and yielded faster respond time compared to colored object with colored background. Full Article
Machine Learning is quickly becoming one of the fastest growing technologies and when it works, it is amazingly effective. Google, Oracle, IBM, Salesforce, Palantir, and Iris AI are some of the leaders in machine learning who pride themselves in assisting clients in ways that were unthinkable only 10 years ago. Now computing power, thanks to cloud computing, is at an all-time high. Processing power due to distributed computing and parallel processing allow more algorithms run simultaneously, speeding up the time it takes to get results.
Machine learning allows software programs to learn on their own without custom programming. One of the most impressive examples to me is the Google translation machine. Apparently the program decided to write an intermediary step, translating text into machine language that first identified the meaning of the paragraph. It then translated it into the various languages. The result is amazing! The machine figured out a solution that had stumped the programmers. Now the machines are ready to learn and ready to take on amazingly challenging tasks that before were humanly impossible.
For this new era to work humans need buy-in. Processing power is no longer the problem. Human willingness to take these evolutionary steps will be the next challenge. Companies who are user friendly always have been more successful.
When I led the media department of DDB, I challenged Dottie Hall and Vern Rayburn of Microsoft. I suggested that if they could create a calculating program like that wouldn’t make Corporate Managers, namely men, feel like they are taking on clerical duties, Microsoft would become an amazing successful company. Dottie Hall and Vern Rayburn pushed this initiative through. It really worked. American productivity sky rocketed and started a new era of tech induced productivity around the world. MIcrosoft changed the world, because we wanted people to feel good about using the personal computer. We wanted them to feel smarter. Machine Learning will have to overcome this same hurdle.
Database managers, Big Data experts, SEO managers, everyone who is used to Oracle, IBM, PeopleSoft, and Unix based programs will have to start opening themselves up to these changes. For Machine Learning to work human behavior and willingness to adapt to change will be once again become the biggest challenge. AI is the only way we will benefit from Big Data. It will be so exciting to participate in this next evolutionary step.
The IoT so practical. Credit and Debit Cards are still popular. Since the 2008 recession and a number of hacking incidents that affected personal data of 100 million credit and debit cards at big retailers have changed the way people feel about using their cards. This is improving the chance of the latest trend of using mobile wallets. Either way only 24% of people use cash any more.
“A mobile wallet can turn a smartphone into an access device to connect with a payments network,” says George Peabody, senior director at Glenbrook Partners, a payments research and consulting firm in Menlo Park, California. “The phone is the most convenient tool (for this purpose),” Peabody continues, “It’s always within reach, and it’s providing the user interface to existing payment vehicles like prepaid or credit cards.”
Apple Pay, Android Pay, and Samsung Pay are quickly gaining acceptance, and it’s very likely that within the next few years, they will be the dominant forms of payment across the board. One reason for their rapid growth is that they work faster than Chip Cards. Square accepts EMV based chip cards which are safer than cards with merely a magnetic strip and since chip cards often take a long time to work at the cash counter more retailers opt for the contactless version of payment via smart phone.
The security and the convenience supports this trend to contactless payments. To learn more about how we have assisted financial institutions and tech companies gain customers at below typical acquisition rates contact us now, we look forward to working with you.
Lucasfilm, ILMxLAB and The VOID today announced the new Star Wars: Secrets of the Empire hyper-reality experience. This ground-breaking experience will open to the public at two new VOID Experience Centers at Downtown Disney at Disneyland Resort and Disney Springs at Walt Disney World Resort beginning this holiday season, giving Star Wars fans the opportunity to step beyond reality and into a galaxy far, far away.
Secrets of the Empire
“At ILMxLAB, we want people to step inside the worlds of our stories,” explained Vicki Dobbs Beck, executive in charge of the division. “Through our collaboration with The VOID, we can make this happen as guests become active participants in an unfolding Star Wars adventure. By combining Lucasfilm’s storytelling expertise with cutting-edge imagery, and immersive sound from the team at Skywalker Sound, while invoking all the senses, we hope to truly transport all those who experience Star Wars: Secrets of the Empire to a galaxy far, far away.”
Star Wars: Secrets of the Empire marks an important milestone in the continued expansion of The VOID, which also joined the 2017 Disney Accelerator earlier this year.