Apple Vs. Samsung: 3 Things iPhone 8 Must Do To Succeed

Samsung Pop-up Store Demos (Seoul, Korea)A hands-on demo with Samsung Galaxy Note 8 reveals the new smartphone battleground of Augmented Reality.

Apple must move beyond its iPhone portfolio with other AR-based products that can establish a long-term supercycle of growth.

Apple also needs to “think different” and move beyond its Apple Store strategy in order to capture first-time smartphone users to propel what’s really fueled its growth – brand loyalty (retention).

Samsung Pop-up Store Demos (Seoul, Korea)

Having recently visited Seoul this week, I had a hands-on demo of Samsung’s (OTC:SSNLF) Galaxy Note 8 to learn what Samsung is doing well for their newest product launch. It’s no coincidence that the features announced in the Note 8 are also what we expect Apple to be launching soon; after all, Samsung is poised to be the premier supplier of OLED displays to Apple. Now that the next iPhone announcement date has been set for September 12, there are three things Apple must do to succeed with “supercycle” growth.

1) Wow us with Augmented Reality:

Samsung: The emphasis in Samsung’s pop-up store demos in Korea is on its upcoming Augmented Reality applications. Since Google (NASDAQ:GOOG) (NASDAQ:GOOGL) recently launched the ARCore development platform, their answer to Apple’s ARKit, SAMSUNG staff confirmed to me in the demos that AR apps will be first released with an Android Nougat version for the Note 8.

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Lucasfilm, now a division of Disney, plans to bring a virtual reality experience for Star Wars in Downtown Disney

The Void tries to create virtual reality experiences you can feel
The Void tries to create virtual reality experiences you can feel

Lucasfilm, ILMxLAB and The VOID today announced the new Star Wars: Secrets of the Empire hyper-reality experience. This ground-breaking experience will open to the public at two new VOID Experience Centers at Downtown Disney at Disneyland Resort and Disney Springs at Walt Disney World Resort beginning this holiday season, giving Star Wars fans the opportunity to step beyond reality and into a galaxy far, far away.

Secrets of the Empire
Secrets of the Empire

“At ILMxLAB, we want people to step inside the worlds of our stories,” explained Vicki Dobbs Beck, executive in charge of the division. “Through our collaboration with The VOID, we can make this happen as guests become active participants in an unfolding Star Wars adventure. By combining Lucasfilm’s storytelling expertise with cutting-edge imagery, and immersive sound from the team at Skywalker Sound, while invoking all the senses, we hope to truly transport all those who experience Star Wars: Secrets of the Empire to a galaxy far, far away.”

Star Wars: Secrets of the Empire marks an important milestone in the continued expansion of The VOID, which also joined the 2017 Disney Accelerator earlier this year.

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